If your application needs to send notifications by text and/or email, you don't really want to create this infrastructure yourself. It's much easier to integrate with a service provider via their API.
SMS/TextingTwilio is a really easy way to add SMS (texting) functionality to your application. With just a few lines of code, you can add texting capability to your application.
Sending email notifications from a web application via SMTP is easy. Getting your messages past spam filters is harder.
If you'd like to talk about improving your application's notification capabilities, click here to schedule an initial consultation.